Seminar on business models and design in game development – University of Copenhagen

Seminar on business models and design in game development

During recent decades business models of internet-based services have been in constant development moving from relatively well known advertisement-based business models of the era of mass-media to increasingly complex and compound business models combining a range of micro-transaction and data-collection schemes (Van Dijck, 2013). The field of online gaming represents an interesting case in point. On one hand it mirrors general trends on the Internet such as the movement from product-based to service-based business models, at the other hand, it represent a unique case due to the embedment of business rationales into the specific game mechanics represented by various types of game genres (Hamari and Lehdonvirta, 2010; Hamari and Järvinen, 2011)

The aim of this seminar is to discuss the ways is which different types of game designs and game ’infrastructures’ reflect more general business rationales and how we can turn this relationship into an object of empirical study. This will include a critical discussion of specific game mechanics such as loot-boxes, game currencies and skins, (Nielsen & Grabarczyk 2018), the identification and retention of high spenders or ‘whales’ as known in the domain of gambling (Woodside and Zhang, 2012), the exchange of data between diverse industry actors such as Steam making their API available to Skinbetting sites, and the overlap between game-ecomomies and their ‘neighbour economies’ such as Youtubers sharing promotion codes to skinbetting sites. The seminar will take place in collaboration between MEF, INF and ITU.

Program

10:00 - 11:00 Current trends in the games market
Peter Espersen, Watershed, US
11:00 - 12:00 Building business models into games
Aki Järvinen, Sheffield Hallam University, UK
12:00 - 12:30 Lunch break
12:30 - 13:30 Game design and business models in the broader context of platform economies
Anne Mette Thorhauge, KU, & Rune Kristian Lundedal Nielsen ITU
13:30 - 14:00 Wrapping up