Meaning Across Media – University of Copenhagen

Meaning Across Media

Meaning Across Media

Cross-Communication and Co-Creation

[Completed project]

PURPOSE: Meaning Across Media examines the different modes of communication that users engage in as distributors, remixers, as well as producers in their own right, thus proposing the important research question: Which communicative roles do the users of new, digital media engage in? The research question has two aspects: 1) a comparative analysis of how (a) different socio-demographic user groups employ (b) different media and genre types in (c) different combinations and (d) with different intensity and modes of engagement, and 2) a case-based study of how established media organizations facilitate and anticipate various uses and modes of engagement.

METHOD: Surveying users across media. The quantitative component of the project will produce a baseline survey, addressing sub-questions a-c in Research Question 1: who uses which media and genres, in which combinations? To some extent, the survey can throw light on sub-question d – with what intensity – while the different modes of user engagement with media are examined in-depth in the case studies.

Project 1: Co-creating smart cities: cross-media communication in the public sector
By Kjetil Sandvik (Dept. of Media, Cognition and Communication)

Project 2: Speaking of the weather: communicating about climate change
By Klaus Bruhn Jensen (Dept. of Media, Cognition and Communication)

Project 3: Exercising with the smartphone
By Stine Lomborg (Dept. of Media, Cognition and Communication)

Project 4: Gamification in cross-media communication
By Anne Mette Thorhauge (Dept. of Media, Cognition and Communication)

Project 5: DR’s Digital Cultural Heritage Project and User Engagement
By Bjarki Valtysson (Modern Culture, Dept. of Arts and Cultural Studies)

Project 6: News production as invitation to co-creation (post.doc project)
By Mette Mortensen (Dept. of Media, Cognition and Communication)

Project 7: News consumption as social sharing
By Jakob Linaa Jensen (Dept. of Aesthetics and Communication, Aarhus University)

Project 8: Co-creating democracy? A quantitative study of cross-media news use (PhD project)
By Jacob Ørmen (Dept. of Media, Cognition and Communication)

FUNDING: the three-year collective research project is funded by the Danish Council for Independent Research: 6.5m DKK

CONTACT: Associate Professor Kjetil Sandvik,, tel. +45 24944770.

FURTHER READING: visit the project’s website